After 22 years, India’s all time favourite song “ Mile Sur mera Tumhara “ is back. On Aug 15th 1988, “Mile Sure Mera Tumhara” – The iconic song was premiered on Doordarshan and instantly became India’s beloved melody.
It featured many national icons of the time, including, Amitabh Bachchan, Pandit Bhimsen Joshi, Kamal Hassan, Balamurlikrishna, Lata Mangeshkar, Prakash Padukone just to a name a few.
“Mile Sur Mera Tumhara” showcased the diversity of India to establish its message of unity. The song captivated and enthralled every Indian and an entire generation vividly recalls the iconic opening lines sung by Bharat Ratna Shri Pt. Bhimsen Joshi.
Today, the message of the song and its concept are as relevant. Zoom has therefore conceived and produced the Phir Mile Sur project which is an initiative of The Times of India Group and Vodafone Essar. Arti and Kailash Surendranath have once again recreated their magic with Phir Mile Sur.
Phir Mile Sur was appropriately launched on the eve of Republic Day, at a grand event at the Taj Land’s End, Mumbai. The film was released at the hands of legendary, Mr Amitabh Bachchan in the presence of many other celebrities and dignitaries.
More than 60 of India’s icons have lent their support to this initiative which has taken almost a year to create. It took more than 60 days of on-location shoot, across 15 cities of India, 30 days of post production, 22 of India’s biggest superstars, 18 of India’s best musicians, 13 of India’s best artists and singers, 15 of India’s most renowned icons to create this magnum opus. Each artist speaks of a cause and the video is shot at places which have historical value and significance
Zoom creates content roadblock with Phir Mile Sur – The Song of India on 26 January starting 7am. Zoom’s partner network, Times Now will also air the program several times starting 26th January. Zoom has also given airing rights of the iconic song to all major TV and Radio networks in the country. Doordarshan with all its kendras is also expected to air the program.
"Phir Mile Sur " -> Recreated by Zoom
"Mile Sur Mera Tumhara" -> Old Video created by late Suresh Mullick of of O & M Advertising.
Via Zoom
